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March 5, 2014 - 12:12 PM

We Know The Big Secret Behind Travis Rice's New Film Project - And You Won't Believe It!

Redbull has just officially announced Travis Rice and Brainfarm Cinema's next project - the ineveitable follow-up to The Art Of Flight - and although they are being awful coy about the project and keeping most details close to their chest, 33MAG happens to have the inside scoop on what exactly is the plan - and you won't believe it! 

Check out the official press release below and then find out the truth behind all the smoke and mirrors.

Via Redbull:

A multi-year production is now on day one to follow-up on Travis Rice’s The Art of Flight.

From the producers of the game changing snowboard films "That's It, That's All" and "The Art of FLIGHT", Red Bull Media House, in association with Brain Farm Digital Cinema, are proud to announce production of the next feature in Travis Rice's iconic franchise:

The film's title, projected release date and more will be revealed later this year.

What we know is that the multiple-year project will build upon the success of these earlier films, employing higher levels of cinematography, the use of cutting edge technology, rich storytelling and exploring even more remote and untouched locations than ever before.



Heading to the unknown

“This film is an incredibly ambitious project,” says Travis Rice while currently shooting on location. “After pushing the limits in ‘The Art of FLIGHT’ we knew that it would be tough to take it to the next level without seriously getting out there. I can't reveal where we're going yet, but I can say we are headed into the unknown and it’s an entirely new approach to following winter for me. Our team is going all in on this one.”

The project will continue to push the limits of film technology and be shot entirely in 4K ultra high-definition.

4K has twice the horizontal and vertical resolution as the current high-definition format, with:

Four times the amount of pixels and detail of HD overall - 8 million pixels for 4K, compared to 2 million pixels for HD

This is incredibly important when showcasing the level of realism on screen, in order to highlight the action and nature shots as they are intended.

Each 4K camera set-up being used weighs almost 30kg and has to be carried into the backcountry, with some shoots requiring up to five cameras.



Travis Rice is going for it again© Scott Serfas/Red Bull Content Pool“We’ve spent almost two years now on pre-production and logistical planning for this film,” says Curt Morgan, Founder of Brain Farm Digital Cinema. “Between scouting new locations, developing our storyline and working on the creative aspects, I feel the time invested will be the differentiating factor in this production.”

Both ‘That's It, That's All’ and ‘The Art of FLIGHT’ have changed the viewers' perception and expectation of what a snowboard film can be, not only through the latest camera technology, but also through creative camera angles, progressive riding and carefully curated soundtracks; all helping to make ‘The Art of FLIGHT’ the best selling snowboard documentary to date.

For the fans

“While we're proud of the reaction from all the fans around the world as well as the success the franchise has had thus far, we don't want to rest on our laurels,” says Scott Bradfield, Head of Production for Red Bull Media House. “4K is certainly the future of cinema and we want to be ahead of the curve and provide a state-of-the-art experience for our viewers unlike anything seen to date.

We're incredibly excited to kick off this next project and between the locations, toys and talent of all the athletes, filmers and producers, we can't wait to deliver fans a film beyond their wildest expectations.”

Additional details regarding the film's title, projected release date and more are expected to be announced in autumn 2014.

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Well, that all sounds exciting doesn't it?!

When I first heard about this project a few months ago I quickly got in contact with the few people I know who've been involved with Travis and Brainfarm in the past to see if anyone would give me a bit more info. I was repeatedly rebuffed with a chorus of "we had to sign a nondisclosure agreement before they would even tell me anything" - these guys don't mess around - but between a few winks and nods, and more than a few beers later, I was able to gleam that Travis is planning the ultimate adventure and intends to sail around the world in a giant boat in search of the endless winter. Full-on open ocean sailing, crossing oceans to link continents. No doubt headed to the furthest reaches of the earth. Goddamnit this sounds amazing! Any Rice fan knows that he's a huge sailing enthusiast, even taking part in past America's Cup events, so this all makes sense.

I can't wait to see where this goes!