Volcom a toujours su faire les choses différement. Depuis ses tout débuts, la marque supporte autant le skateboard que le snowboard ou le surf. Voyez-le par vous-même dans ce film disponible gratuitement pour une durée de 24 heures. Par la suite, vous pourrez vous procurer cette pièce d'anthologie directmement sur iTunes.
Ozzie Wright, Pedro Barros, Ryan Sheckler et Pat Moore font partie la longue liste des membres de la clique de Volcom figurant dans le film.
«When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.»
